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Princess Auto Partners with Skills/Compétences Canada to Promote the Rewarding Careers in the Skilled Trades and Technologies

Princess Auto has joined Skills/Compétences Canada as Premier Sponsor
of the 2023 Skills Canada National Competition, in Winnipeg.


OTTAWA, Ontario, March 1, 2023Skills/Compétences Canada (SCC), a not-for-profit organization that actively promotes careers in skilled trades and technologies, is proud to announce that Princess Auto, a Canadian company which serves trades and farmers, inventors and industrial workers with products and tools, will continue their support as Premier Sponsor of the 2023 Skills Canada National Competition (SCNC), in Winnipeg, Manitoba.

Their generous support will enable SCC to better promote careers in the skilled trades and technologies to students and apprentices in Canada through this important event. Princess Auto will be onsite at SCNC Winnipeg 2023 to engage with visitors of all ages through a Try-A-TradeÒ and Technology activity. In addition, they will supply tools and materials needed for SCNC 2023.

“We are very excited to renew our partnership with Skills/Compétences Canada,” said Ken Larson, President and CEO of Princess Auto. “The Skills Canada National Competition is a great opportunity to speak and connect with youth about all the great careers and opportunities that are available to them in skilled trades and technologies.”

On May 25 and 26, 2023, labour groups, industry partners, government officials, educators, and youth will gather at the RBC Convention Centre in Winnipeg, where over 550 students and apprentices will compete in 45 skilled trade and technology Skill Areas. SCC is pleased to be working with Princess Auto. Furthermore, approximately 10,000 students from Manitoba are expected to attend SCNC Winnipeg 2023. In addition to watching the competitors, students will have the opportunity to participate in over 50 Try-A-Trade® and Technology activities throughout the two-day event.

“Being involved with SCNC, our flagship event, is a great way for our partners to inform our future skilled workforce about the variety of careers that are available in the skilled trade and technology sectors. Thanks to partners like Princess Auto we can highlight the many rewarding and lucrative careers in these sectors through our events”, said Shaun Thorson, Chief Executive Officer of Skills/Compétences Canada.

According to a recent report by BuildForce, a Canadian construction industry group, over 257,000 construction workers are expected to leave the work force by 2029. This will create a significant shortage of skilled trade workers in Canada.

About Princess Auto
Princess Auto is a privately-owned Canadian company employing over 3,400 Team Members, with our Home Office in Winnipeg, Manitoba. We serve Princess Auto customers with over 50 stores from coast-to-coast, a National Call Centre, and online. We serve trades and farmers, inventors and industrial workers with the products, the tools and the inspiration to find solutions where others see none. For more information, visit www.princessauto.com.

Join us on Twitter @princessauto or on Facebook at www.facebook.com/princessauto.

About Skills/Compétences Canada
Skills Canada was founded in 1989 as a national, not-for-profit organization with member organizations in each of the provinces/territories that work with employers, educators, labour groups and governments to promote skilled trade and technology careers among Canadian youth. Its unique position among private and public-sector partners enables it to work toward securing Canada’s future skilled labour needs while helping young people discover rewarding careers. Skills Canada offers experiential learning opportunities including skilled trade and technology competitions for hundreds of thousands of young Canadians through regional, provincial/territorial, national and international events, as well as skilled trade awareness programs. Headquartered in Ottawa, Ontario, Skills/Compétences Canada is the Canadian Member organization of WorldSkills.

Follow Skills/Compétences Canada on Twitter, Facebook, YouTube, Flickr, LinkedIn, and Instagram.


 MEDIA CONTACT: Michèle Rogerson, micheler@skillscanada.com, T. 343-883-7545 ext. 509.

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