Skills/Compétences Canada presented a fun, engaging social media campaign for National Skilled Trade and Technology Week 2020 in place of our usual face-to-face events due to Covid-19 restrictions. Fittingly, the Essential Skills theme for 2020 was Digital Skills. A huge thank you to Vale for being the official sponsor of this year’s campaign. A full recap is available here.
The campaign featured video contributions from Skills/Compétences Canada stakeholders, partners, alumni, member organizations and a special message from the Honourable Carla Qualtrough, Minister of Employment, Workforce Development and Disability Inclusion. A special thank you goes out to celebrity supporters Mike Holmes, Mike Holmes Jr, Sherry Holmes and Sebastian Clovis for their participation in the campaign. Skills/Compétences Canada held a contest for a brand new, sold out X Box Series X on Facebook and Instagram during National Skilled Trade and Technology Week. The contest had many entries and was ultimately won by Skills/Compétences Canada alumni Joshua Faucher.
Did you miss out on our campaign? Not to worry. All of the videos can be found on this YouTube playlist.
What is National Skilled Trades and Technology Week (NSTTW)? NSTTW is a key date in the annual Skills/Compétences Canada (SCC) calendar. The goal of this week-long event is to promote and host awareness raising events around the many career opportunities in skilled trades and technology in Canada. During NSTTW organizations from across Canada get involved with SCC in a “hands-on” way to promote skilled trades and technology careers to youth, parents and the public.
Why is it happening? It is clear that skilled trade and technology careers are important for our economy and an excellent career path for many young Canadians. Yet many Canadians either do not know what trade careers look like or what they entail. This week of events and information is dedicated to raise awareness through insight into the career options available.
Skills/Compétences Canada’s plan is to work with its member organizations and partners to facilitate and host skilled trades and technology activities in regions across Canada, to engage business and political leaders in discussions about the importance of these careers for our country, to focus media attention on these careers and to highlight those individuals that pursued these paths themselves.
Get Canada’s youth thinking about skilled trade and technology careers as a viable, interesting option.
Get Canada’s youth to engage in projects/experiences involving skilled trades and technology, fostering conversations between industries, teachers and students.
To engage with industry thought leaders and political decision makers creating a dialogue focused on the importance of encouraging uptake in skilled trades and technology careers to ensure that Canada remains at the forefront of competitive advantage in global economies.